Bookies can use social media to attract new players and keep existing ones. However, it is vital to choose the right social media for PPH sportsbook. You need to use the correct one to reach the right audience.
As a bookie, your goal is to grow the sportsbook, drive traffic to the sports betting website, and gain more followers. Also, social media marketing is the most efficient way to achieve these goals. You’ll miss a lot of opportunities if you are not using social media.
Choosing the right social media platform can be overwhelming. We are here to help you make the right choice. Here are the top networks and why you should use them for a Bookie PPH business.
Facebook – Facebook is the most popular social media platform today. According to PPH sportsbook solution experts, bookies can use Facebook because most people already have an account in the social network. It is an excellent platform to generate leads, foster a community, and show the human side of the sportsbook. Also, you can use it to turn potential players into loyal clients.
Instagram – The micro-blogging platform has more than a billion users each month. Also, it is popular with people between 18 and 60 years old. However, most of its users are below the age of 25. A sportsbook pay per head provider recommends using Instagram if that is your target demographic.
Twitter – Twitter has more than 330 million users each month between 18 and 49 years old. Most bookie PPH brands have Twitter accounts. Also, they use the platform to engage with players. The only disadvantage is that the message is limited to 280 words. Thus, providing an informative, concise, and interesting message within a single tweet isn’t easy. However, when done right, followers will share the tweet that can expand brand awareness.