Email marketing is an effective marketing tool for bookies. After learning how to start a bookie business, it is one of the things you need to do. Also, an email marketing strategy requires a lot of energy. Therefore, putting a lot of effort into ensuring you get high email engagement would be best. Thus, our team shares some email engagement tips for a bookie. That way, you would not see your efforts go to waste.
Email engagement is the number of interactions your emails get. You measure the interactions using several metrics, including click-through rate, open rate, conversion rate, and subscribes and unsubscribes.
Monitoring your email engagement can help determine your email marketing strategy’s effectiveness.
The first thing you need to do is send a welcome email to new subscribers. The average open rate for such emails is 50 percent. Also, around 75 percent of people expect to receive a welcome email. Thus, we suggest making the most out of it.
You should optimize your subject lines. Make sure you use SEO keywords for bookies when writing subject lines and the content of the email. Also, a good subject line should evoke curiosity, FOMO, or humor.
Aside from the subject line, it would help if you also considered the preview or pre-header text. It can only have 50 to 130 characters. Thus, the message needs to encourage readers to open the email.
It is vital to focus on your call to action. Effective CTAs have an impact on click-through and engagement rates. Also, you can experiment with the design and copy to find the suitable CTA for your emails.
Lastly, we recommend a fun and casual copy. Write the copy as if you are talking to the reader. Avoid using industry terms and a wall of text. Also, you should be clear about the next step the reader takes.
That concludes another how to be a bookmaker tutorial. Make sure you regularly visit our site to learn more tips for becoming a successful bookie.