According to a recent report, millennials are the biggest online bookie spenders among age-groups. Thus, bookie pay per head services must adapt to the desires, expectations, and attitudes of millennials in the next couple of years to remain competitive.
Individuals born from 1981 to 1995 were the first generation to enjoy the internet. Although Gen Xers completed their education without using a computer, millennials saw the technology develop in front of them. Also, they saw the emergence of Amazon, Google, and other online brands today.
Millennials are natives of the internet. That’s why it is not a surprise that they are the biggest spenders within the online gambling industry. On the other hand, Baby Boomers are not comfortable gambling online.
According to sportsbook pay per head providers, Baby Boomers are into their retirement. Also, most of them are using the internet for different tasks. However, they don’t want to engage in online betting.
Based on pay per head bookie reports, Gen Z is born from 1996 to 2012. They use a smartphone since they were young. Also, they are on the verge of becoming an adult. Once individuals from Gen Z are in their 20s and 30s, they would become the biggest online gambling spenders. However, that would be several years away from the present.
To attract millennials, gambling companies should look at video games. Millennials grew up thinking video games are mainstream. Also, they have Sony, Sega, and Nintendo consoles in their homes growing up.
Each new generation of console featured better graphics processing that led to more engaging and realistic games. Gambling companies should learn from the video game industry. Also, games such as Grand Theft Auto showed how the gambling industry could incorporate gambling and attract new players. Thus, gambling firms should find better ways of enticing players aside from free spins or free bet.