White label sportsbook sources said that more Illinois sportsbook companies would launch soon. BetRivers Sportsbook was the first and only online sports wagering app in the state. Its launch came Governor Pritzker removed the in-person registration requirement.
Thus, more leading online betting brands are going to enter the market. Some of the online sports betting companies joining the fray include William Hill, FanDuel, and DraftKings. Also, there are rumors that FOX Bet and PointsBet are planning to enter the Illinois sports betting market.
After the governor’s emergency declaration, there was a fast shift in the industry. Although casinos are already opened at a limited capacity, people still don’t want to go out just to register for online sports betting. The governor’s action would also bring more tax revenue via online sports betting.
Illinois lawmakers placed the in-person registration requirement to penalize FanDuel and DraftKings. The two firms operated in the state against the wishes of the attorney general. However, both companies found casino partners to enter the legal sports betting market.
In June, DraftKings signed a deal with Casino Queen. It allowed the company to enter the Illinois sports wagering market. According to sportsbook pay per head demo reports, several major sportsbook brands will launch in the state.
Although people can sign up for an online sportsbook through a casino, most sports bettors in the state are non-casino-goers. As a result, sportsbooks failed to attract new players. Even with the best bookie pay per head features, player-base of sports betting platforms remained stagnant.
With the restriction removed, sportsbooks in the state expect more new players. It came at the right time because significant sports leagues are coming back from their hiatus. Most sports organizations have finalized their plans to resume their seasons or hold their postseason.
At present, BetRivers has the monopoly of the online sports betting market in Illinois. However, its action is limited that include PGA Tour golf and the UFC. That would change soon with the restart of the NBA, NFL, and other sports events.