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Sportsbook Updates – Bet365 Launches in NJ, DraftKings Signs with Kambi
The US sports betting industry is attracting major players from all across the globe. In the latest sportsbook updates, Bet365 establishes itself in New Jersey. In addition, Kambi signs a deal with DraftKings.
Bet365 Enters the New Jersey Market
Bet365 is the leader of the UK sports betting industry. According to the latest sportsbook updates, it will officially enter the US market through New Jersey. The company invited gamblers to sign up for its pre-live site in the state.
The sports betting company told gambling news reporters that it signed a deal with Hard Rock International’s Atlantic City Casino. In fact, they opened their New Jersey office in spring. It will just be a matter of time before it starts accepting wagers through the website.
However, there is no Bet365 mobile app in New Jersey yet. According to a sportsbook pay per head service provider, the UK-based company is working on an Android and IOS app.
Aside from New Jersey, Bet365 will also launch in New York. It signed a partnership deal with Empire Resorts’ Resorts World Catskills Casino for the venture. However, there is no definitive timeline for its NY launch.
Kambi and DraftKings Sportsbook Updates
DraftKings and Kambi first announced their partnership in June. However, its first joint project began in August.
The two companies expanded their partnership to eight more states, including Indiana, Maine, Iowa, Colorado, New York, Tennessee, West Virginia, and Pennsylvania.
There were price per head sportsbook rumors that DraftKings was going to purchase SBTech. The latter is a competitor of Kambi. However, the rumors are not verified. In fact, DraftKings CEO Jason Robins said that Kambi is a vital partner.
DraftKings is busy preparing for its mobile betting launch in West Virginia. Both DraftKings and FanDuel are close to getting approval from the WV Lottery for mobile sports betting in the state.
