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How Bookies Monitor Betting Analytics

How Bookies Monitor Betting Analytics
Sean Young      -

How Bookies Monitor Betting Analytics

When it comes to running a sportsbook, bookies want full control of the betting action. The best way to achieve this is by using the right bookie pay per head software. It has the tools and features to monitor betting analytics in real-time.

One thing you need to know when learning how to become a bookie is that sports betting is a very volatile business. As a result, it is difficult to predict. Although the average bettor leans towards favorites and OVER, there are instances in which most action goes the other way.

When that happens, line movements can’t help you get out of the situation. However, you can balance out across your board to reduce your negative exposure. This is the reason why you need to monitor betting analytics in real-time to prevent this from happening.

Monitor Betting Analytics

How Bookies Monitor Betting Analytics

The best way to monitor betting analytics is by using the right sports betting software. It should be the first thing you need to do to be an online bookie. It manages the back-office operations that will allow you to grow your overall customer base.

A sports betting software can generate reports on a daily, weekly, or monthly basis. That way you can see the breakdown of your bookie business’ betting action. Also, you can manage player profiles through the software.

Some betting analytics that you can generate with your PPH software include:

  • Weekly balances
  • Open bets
  • Daily bet ticker
  • Bookie agent positions
  • Players’ actions.

Real-time data gives you the ability to decide on opportunities when they become available. Also, you can prevent problems from happening. The PPH solution allows you to edit your board, set betting limits, and adjust betting lines.

Whenever you detect negative exposure through real-time reports, you can easily handle the situation. Having full control of the bookie business will help you get through the rough spot. This is one way on how to be a bookie and have a successful sportsbook.