Arizona Diamondbacks partnered with Caesars Entertainment to open a Chase Field sportsbook. The retail sportsbook will be in the plaza outside the stadium. The gambling firm will also launch a mobile sports betting app in the state before the start of the NFL season.
According to white label sportsbook reports, the partnership deal is worth around $60 million to $70 million and effective for ten years. Caesars acquired William Hill that would allow it to have the technology to handle both retail and online sports betting.
The new sportsbook will be available year-round. It will occupy the location of the Game 7 Grill found in the Chase Field’s main entrance. Diamondbacks CEO and president Derrick Hall said Major League Baseball doesn’t allow sports betting inside the stadium. Thus, they placed the retail sportsbook outside.
It is an excellent opportunity for Caesars because they don’t need to learn how to be a bookie. Also, the proposed sportsbook is right within the downtown area. Bettors can easily place their wagers because they can easily access the location.
According to sportsbook PPH solution sources, Caesars ventured into Arizona after the state legalized sports wagering on April 15. Also, DraftKings partnered with the PGA Tour to launch a sportsbook at the TPC Scottsdale. FanDuel announced it would open sports betting location at the Phoenix Suns Arena.
Caesars’ proposed sportsbook is near the light rail station. Also, it is the busiest entrance during Diamondbacks games. Hall said that they went through a vetting process before signing with Caesars. They factored in brand reputation and experience.
CEO President Hall said that Caesars is considered one of the top sportsbook operators in the world. They are known for their professionalism, customer service, and brand presentation. Thus, they are happy to be partners with Caesars.