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Bookie Marketing Tips to Reduce Bounce Rate
One of the most common conversion problems is a high bounce rate. If visitors abandon the website on the first page they land, you don’t have the chance to convert them into paying players. Thus, we share some bookie marketing tips to reduce bounce rate. The bounce rate is the ratio of visitors who leave […]
Ways to Create the Best SEO Content for Sportsbook Website
Due to the pandemic, the online sports betting industry has become more competitive as people choose to stay home. Thus, you need to develop an efficient marketing strategy to stay ahead of the competition. One way to do so is to create the best SEO content for sportsbook. Some operators open a sportsbook business and […]
Monitoring Financial Performance of Sportsbook
One of the most neglected aspects of the bookie business is monitoring financial performance of sportsbook. Bookies who understand where the business stands and where it is heading have the advantage over those who don’t. Many bookies make crucial decisions based on their gut feelings. It is a risky way to run a sportsbook. Monitoring […]
Preparing Sportsbook for March Madness 2021
The NCAA canceled March Madness last year due to the coronavirus pandemic. The good news is that the College Basketball Tournament will take place this year. Thus, it would be best if you started preparing your sportsbook for March Madness 2021. The NCAA basketball tournament will take place from March 18 to April 5. There […]
Bookie Guide to Organizing Prospects Info
Maintaining good records is vital to becoming a successful bookie. When it comes to finding players, your prospecting record will provide a lot of information that can help you identify potential players and meet their needs. Thus, organizing prospects info is crucial for the success of the sportsbook. Maintaining a prospecting information system should be […]
How Bookie Can Deal with Cash Flow Shortfalls
As the bookie business grows, there will come a time when you need more money to cover wagers and pay PPH fees. If the sportsbook overgrows and it was unplanned, you’ll risk overspending. When that happens, you need to know how to deal with cash flow shortfalls. When the bookie business grows, an unhealthy cash […]
Doing Less to Do More for Your Bookie Business
Running a bookie business requires time and effort. Although the bookie management software can do most of the tasks for you, some processes require your full attention. Below are some time management tips that can help you do more for your bookie business. One thing you should avoid doing is multitasking. According to a study, […]
How to Make Players Happy with Pay Per Head
Launching a sportsbook is easy with a pay per head. However, attracting players and making them stay for the long run is a challenge. It would be best if you made players happy to foster loyalty among them. It is more expensive to attract new players than to keep them. Thus, the most logical approach […]
Benefits of a Bookie Layoff Account
When running an independent sportsbook, you need to consider the benefits of a bookie layoff account. Also, you need to know the best way to use the account for your bottom line. If you don’t know what a layoff account is, don’t worry. We will explain to you what it is about and why bookies […]
Boost Bookie Profits with Exotic Bets
On any given day, there are thousands of betting options in your sportsbook. The best thing about using a pay per head is that you can choose the betting options you can offer to players. You can improve bookie profits with exotic bets. Most new bookies focus on common wager types. They ignore advanced wagers […]
