It is a new year, and if you are trying to attract more players to your bookie business, you should consider using email marketing. Throughout the years, email remains a useful marketing tool. However, using it effectively for the first time is easier said than done. Benefits of Email Marketing With many ways of promoting […]
Governor Kevin Stitt hired an out-of-state law firm to represent him in the Oklahoma tribal gambling dispute. The Seattle-based Perkins Cole will advise the government office as the governor tries to renegotiate the state’s gaming deals with the Native American tribes. The contract with the law firm is for legal services up to a maximum […]
Sports media will fully embrace gambling in 2020. With pay per head bookie operators looking for new customers in the United States, pro leagues are looking for ways to improve the value of their TV broadcast rights. Also, casinos are looking for ways to develop new relationships with TV networks. Sports media companies find themselves […]
According to the latest report released by the Advertising Standards Authority, children see fewer bookie ads on TV. However, there’s still a higher percentage of gambling industry ads out of all promotions seen by kids in the UK. On average, the number of gambling advertising units seen by kids watching TV dropped to 3.2 each […]
NJ sports betting handle reached a record in November. However, betting revenue couldn’t keep with the handle’s growth rate. According to the report released by the state’s Division of Gaming Enforcement, licensed land-based and online sportsbooks got a total revenue of $32.9 million in November. Although the total revenue was 55 percent higher than the […]
Online gambling software provider EveryMatrix closes B2C operations in Denmark. Also, it said that it would focus on its B2B services in the said market. The company made the announcement Friday as it plans to shut down its white-label B2C sites in the country. However, EveryMatrix didn’t say when it will close the sites. One […]
Billionaire Stephen Ross invested in sports betting startup called Action Network. It is another move by the Stephen Ross venture fund to capitalize on the legal sports gambling bandwagon. RSE Ventures invested in the startup as part of a $17.5 million fundraising round that ended earlier this year. Action Network CEO Patrick Keane told bookie […]
Most Germans think that their country’s gambling system needs a revamp. According to the results of a survey, most respondents believe it is time for a Germany gambling reform. As a result, the Gambling Research Center of the University of Hohenheim released several recommendations for the gambling industry. The GRC gave several suggestions to the […]
There are many ways you can promote your bookie business online. However, many sportsbook owners don’t use press releases to promote their business. By using press releases, you can spread your message and attract more players. In the digital age, the press release remains a vital marketing tool. It helps bookies get publicity for their […]
A lot of pay per head sportsbook owners have been enjoying a larger customer base now that sports betting is gaining popularity. The US alone has its 50 states scrambling to regulate the betting market in hopes to gain revenue from taxing the gambling industry. There are over a dozen states that have legalized sports […]