The betting handle refers to the total amount of money wagered by bettors on a particular event or sport. As a bookie, your primary goal is to increase betting handle, which directly translates to higher profits for your business. The betting handle is a crucial metric that reflects your customer base’s overall activity and engagement. […]
The top sports betting market in the US suffered its weakest week in almost a year, according to the latest report from the NY Gaming Commission. The New York sports betting handle from July 15 to 21 totaled $224.6 million, the lowest handle the state had seen for a week since August 2023. Also, its […]