Aristocrat Gaming began the distribution of its NFL Super Bowl Jackpots to casinos across the US. It is the culmination of the gaming content provider’s partnership with the NFL and the NFL Players Association. According to gambling industry news reports, the release of the new game coincides with the start of the new football season, […]
With the Super Bowl just around the corner, the relationship between sports betting and fan engagement has become more evident. Aside from the commercial sportsbooks, the pay per head industry also helped in improving NFL ratings. In 2021, thirteen states launched or legalized sports betting. Also, seven states launched their legal sports betting markets near […]
The National Football League announced it reached agreements with BetMGM, WynnBET, PointsBet, and FOX Bet. As a result, the four NFL approved sportsbook operators can buy in-game advertising units. Also, they have access to other exclusive NFL media assets. This April, the NFL declared its first-historically speaking U.S. sportsbook associations with Caesars Entertainment, FanDuel, and […]
The NFL officially jumped into the US sports betting bandwagon by signing an exclusive betting data deal with Sportradar. As a result, the latter has exclusive rights in distributing official NFL data for sports betting. According to sports betting software providers, the NFL and Sportradar have been working with each other since 2015. The new […]