One of the most common conversion problems is a high bounce rate. If visitors abandon the website on the first page they land, you don’t have the chance to convert them into paying players. Thus, we share some bookie marketing tips to reduce bounce rate.
The bounce rate is the ratio of visitors who leave the page without taking any action, such as signing up for the sportsbook, filling out a form, or clicking on a link. Your goal is to make visitors explore the website. Thus, a high bounce rate doesn’t allow you to do that.
Although a high bounce rate is not a factor for Google ranking, Google Analytics shows the bounce rate for all website pages. Also, there is proof that Google uses engagement indicators to know if users are satisfied and engaged with the sites they visited.
Using the best bookie software can’t guarantee that you can attract new players over time. That’s why you need to optimize the website to reduce bounce rate. One way to do so is to improve page speed. For example, visitors would leave and go to another sportsbook if it doesn’t load within two seconds.
Also, Google punishes slow websites. Since loading speed is vital to user experience, Google uses it as a factor in their ranking.
Another way to reduce the bounce rate is to add internal links to the content. For example, when you start a pay per head bookie blog, ensure that the blog posts have internal links. One effective way to do so is to reference other content on the site.
You also need to make sure that you have clear calls to action. In addition, they should be convincing. Visitors should know what to do next when they click on the call to action. Make sure visitors can spot the call to action within three seconds or less.
These are the things you can do to reduce the bounce rate. Be sure to read our other guides to become a bookie for dummies. Our goal is to help bookies become successful over time.