Lithuania gambling participation rates increased dropped from 2017 to 2019. This is the result of a new study by the Lithuanian Gambling Supervisory Authority. However, the total number of people enjoying online gambling in the country doubled in the same period.
The Lithuanian gambling regulator commissioned the marketing research company Vilmorus to do the study. The regulator and the Ministry of Finance supervised the research process. The study concluded that 10 percent who responded to the survey gambled, which was down from 13 percent in similar research made in 2017.
Also, the research found out that people 29 years old and younger are more likely to gamble than older people. Despite the overall decline of gambling participation, more people are turning to online gambling. The number is up from 16 percent in 2017 to 30 percent in 2019.
The increase in online gambling participation supported the numbers presented by the Ministry of Finance to pay per head bookie reporters in August. It showed online gambling revenue increased by 41.8 percent to $19.4 million in the first half of 2019.
Sportsbook pay per head reviews and news sites found out that 71 percent of respondents said ads had an impact on their decision to gamble. It was down a bit from 74 percent in 2017. The numbers will continue to drop after the government implemented stricter regulations for gambling ads.
Also, the survey showed that 66 percent of respondents know about self-exclusion tools offered by the gambling industry. The number was up from 61 percent in 2017.
At present more than 10,000 people requested to limit their access to gambling. Of those part of the self-exclusion list, 94 percent were male, and only 6 percent were female. Most of them were between the ages of 18 and 40, according to the data gathered by a pay per head bookie.