It is a new year, and if you are trying to attract more players to your bookie business, you should consider using email marketing. Throughout the years, email remains a useful marketing tool. However, using it effectively for the first time is easier said than done.
Benefits of Email Marketing
With many ways of promoting your online sportsbook, it can be hard to find the right one that will work. Here are some benefits of using email as a marketing tool:
A third of consumers prefer getting emails from brands – According to a sportsbook pay per head marketing survey, consumers prefer getting messages from companies through email over other channels, including print ads and social media.
Majority of consumers act on call-to-actions in emails – Many consumers made a purchase or registered with a pay per head bookie after reading an email.
ROI of 4,300 percent – Every dollar you spend on this type of marketing will allow you to earn $43.
How to Use Email in Promoting Bookie Business
If you have a strong email strategy, you can ensure the success of your sportsbook. Email remains one of the best promotional channels today. It can help target a potential player and turn one into a paying customer. Also, email promos can cultivate player loyalty.
Here are ways you can use email to promote business
Turn Visitors to Players – Reading guides on how to be a bookie for dummies might help you launch an online sportsbook. However, attracting players is more complicated than it seems. You can use a mailing list to send emails to nurture website visitors and entice them to sign up with your bookie business.
Grow Target Market – You can use email marketing to stay connected with the potential market even before the launch of the online sportsbook. If you already have a land-based sportsbook, you can ask current players to sign up for a mailing list. Also, you can set up a single landing page that will inform visitors about the business. Make sure it features a form to join the list.
Raise Brand Awareness – Content is the king, even in email promotions. People love sharing interesting content with family, friends, and co-workers. Email is one of the most shared forms of content today. Your email promotion might reach Raymond Cruz real estate Costa Rica without you knowing anyone from there.
Commitment is essential in email promotions. You should commit time and money to come up with the right marketing solution for your sportsbook.