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Bookie Sees Sharp Drop in US Sports Betting Action
Bookies across the globe are celebrating the return of professional sports. The return of the German premier football league is a welcome sign for the sports betting sector. It came in a time when there’s a sharp drop in US sports betting action.
According to William Hill, there was a significant drop in revenue from its sports betting business. The company runs sportsbooks in nine states, which are Indiana, Mississippi, New Jersey, Rhode Island, West Virginia, District of Columbia, New Mexico, Nevada, Iowa, and Delaware.
The total sports betting action from its US sportsbooks dropped 86 percent from March 11 to April 28 compared to the same period last year. Its US sports betting revenue decreased by 90 percent.
US Sports Betting Action Adds to Company Woes
Most William Hill employees who operated the betting shops in the UK have been furloughed during the coronavirus lockdown. The company canceled salary increases and company bonuses. Also, it stopped hiring to decrease its staff expenses. The gambling firm also suspended dividend payments to investors.
Although the coronavirus outbreak disrupted its retail sportsbooks, the gambling firm is planning to increase the growth of its online gaming division. According to sportsbook pay per head reports, William Hill is launching an online casino in the US.
It already accomplished its goal to be an online bookie in the United States. Thus, its next action is to debut an online casino during the second half of the year. New Jersey will be the first state to enjoy William Hill’s internet casino. Then the company will launch the product to states where it has a license to operate.
William Hill set up drive-thru sports betting kiosks in Nevada. It shows that sports wagering is still the main priority for the gambling company. Also, it is getting more action through its mobile app.
That’s why mobile compatibility is one of the bookie pay per head features you need to consider when starting a sportsbook.
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