Online gambling software provider EveryMatrix closes B2C operations in Denmark. Also, it said that it would focus on its B2B services in the said market. The company made the announcement Friday as it plans to shut down its white-label B2C sites in the country.
However, EveryMatrix didn’t say when it will close the sites. One of the sites, Jetbull.dk, has its sign-up page disabled. Also, the Spillemyndigheden, Danish gambling regulatory body, suspended the license of Casino House. The message stated that EveryMatrix signed a contract with a new licensee who meets the requirements of the regulator. For now, players need to wait for further announcements.
EveryMatrix told 9 Dollar Per Head that its goal is for the commercial success of its white label business. However, the overall direction of the company in recent years went towards supplying B2B software solutions.
The gambling software provider clarified that it would continue to deliver a reliable and fully certified platform to licensed Danish operators. Also, the company remains committed to improve its position as the top B2B provider in the country.
In September, EveryMatrix made the same move in the UK market, according to sports betting software news archives. However, the move came after the UK Gambling Commission suspended its B2C gambling licenses. Just like what happened in Denmark, the company insisted that it will continue providing software to licensed operators in the UK.
According to bookie software news, EveryMatrix sold its Jetbull B2C operations to AMGO iGaming AB in May. The latter is a current B2B client and operates various online casinos, including ParadiseWin and Fantasino.
In June, EveryMatrix announced it would distance itself from the white label casino industry. That way it will not compete with its existing B2B clients. Its main focus right now is to provide high-quality software to its clients.