PlayUp online sportsbook will launch in Colorado later. The Australian sports betting operator got the approval from regulators to roll out its services in the state. Also, it is the first venture of the company in the US market.
Aside from the US and Australia, PlayUp is active in India and New Zealand. It plans to launch its online sports betting platform in Colorado later this year. Also, the company signed a deal with Bull Durham Casino to operate thee sportsbook in Black Hawk.
The approval came after the company appointed Dr. Laila Mintas as the chief executive officer of its US operations. Also, PlayUp announced it acquired access to markets in several states across the nation.
According to sportsbook pay per head sources, PlayUp selected Colorado as its first US market because they believe the state has great potential. The state has six million residents that love sports.
Based on gambling software reports, the potential market size of the state is $300 million. PlayUp is excited to partner with Bull Durham Casino. According to the sportsbook operator, they love working with the casino because they are always looking for new ways to engage their local bettors via social events and products.
PlayUp offers online sports betting and other products, according to pay per head sportsbook experts. Colorado residents want to use advanced technology when betting on sports. That’s what PlayUp brings into the market.
Colorado opened its legal sports betting market on May 1. During the first month of operation, the industry earned $950,000. Players wagered $26 million in May and won $23 million. Four sportsbooks opened on May 1, which were DraftKings, Bet MGM from Roar Digital, BetRivers from Rush Street, and FanDuel.